Local Mobile Marketing
With the advent of local mobile marketing a lot has changed in the mobile marketing field. Websites have popped up that are hyper local such as Groupon, Foursquare, and others that enable users to find sales local to them, and also let users “check in” to businesses thus showing their entire social network where they like buying from. These types of sites are excellent marketing avenues for local bricks and mortar businesses and even online service professionals.
As a business you can capitalize on these hyper local coupon and check in services by encouraging your clients to check in, share coupons, and brag about doing business with you by offering incentives and customer loyalty bonuses and rewards. The great thing about these services is that with local mobile marketing the marketing can become instant. For instance, an ice cream shop can offer 1/2 price scoops just for the next hour if you have a special code, which your list can share with others.
Combining text marketing and local mobile marketing can be a powerful marketing method that will increase your return on investment (ROI) exponentially.
The best type of business for local search are local bricks and mortar businesses and services. Businesses such as:
Restaurants
Beauty Shops
Bars
Ice Cream Shops
Chiropractors
Massage Therapists
and more…
can all use local search and local mobile marketing in combination. The important point here is to ensure you do your due diligence before you embark on a campaign. If your services or business is not really dependent upon location then hyper local mobile marketing may not be something you want to use, however, your clients may want to. Therefore, it is important to learn all you can about local search marketing and mobile marketing for their benefit.
Google Maps, QR Codes, SMS, MMS, Local Search and the apps that help you accomplish all of these local mobile marketing channels can improve your ROI as well as help your market find you.
Even if you’re not that concerned about where someone lives, many people in your market will be concerned and prefer to do business with people local to them. If you’re one of the businesses listed above or any business that services mostly local clientele then local search mobile marketing is something that you can involve yourself in immediately and see a huge ROI.
Remember that cell phone and mobile devices adoption are increasing at a rapid rate. Some studies show that over 20 percent of all U.S. households only have mobile devices to use for communication. Most people who have cell phones send text messages, update their social network statuses, and use apps to find local businesses while they’re on the road. If your business is not listed, they can’t find you and you can’t use local mobile marketing to bring them to your business.