Mobile marketing is a very effective form of advertising products and services to potential customers through mobile communication systems. Mobile marketing can be done in several ways such as using SMS, MMS (Multimedia Messaging Service), Internet, Mobile applications etc.
SMS marketing is one of the easiest and most popular way of reaching new audiences of different ages groups. It’s cheaper than other means of marketing, both for the marketer and the customer or consumer. Mobile … read more
ABI Research performed a survey in 2008 that learned that buyers will probably approve mobile marketing campaigns that will offer something beneficial to them. Over half of the participants stated that they were against cell phone marketing promotions, but when asked if their viewpoints would change if they were offered something for free, 70 percent stated that a freebie might make them a lot more open to getting advertising to their hand held devices. The overall common first reaction was ‘no’, but when an advertiser tosses an incentive into the mix, shoppers quickly change their perspective toward mobile phone marketing.
By far the largest mobile phone coupon provider, bCode, has joined forces with Sprint and Screenvision to create the biggest mobile coupon redemption network. Now it’s possible for Sprint users to get exclusive discounts on concession stand merchandise in 500 U.S. movie theaters with cell phone discount coupons.
Today, almost everyone carries a cell phone with them wherever they go. Teens, students and professionals alike use these powerful tools for interacting and keeping connected. Mobile phones are powerful devices that can provide you, as a business owner, with a creative way for getting your service or product seen by thousands of individuals through cell phone marketing.